Customers wait an average of 3 seconds for a page to load before leaving.
Website optimisation can be a great way for small businesses to make sure that their web presence is as effective and efficient as possible.
Web optimisation involves many different techniques and strategies, such as:
Optimising your web design
Web performance optimisation
Search engine optimisation (SEO)
Social media integration and more
All of these elements help to create a cohesive web experience that will draw visitors to your website and turn them into customers.
We're not a big, faceless agency. We're genuinely here to help.
Web experts
At Perth IT Care, we offer IT and web support in all its forms. From web development and web rescue to phone system installation and IT training, and beyond.
Local help
When you call us, the phone isn’t picked up in a call centre overseas. Our names are Adrian and Paul Ioppolo, and the phone will be picked up by one of us.
Protecting small businesses
We’re a small business, and we help small businesses.Through expert IT and web support, we’ll give you the tools and peace of mind you need to succeed in the modern world. And we guarantee a personal, human experience every time you get in touch.
Adrian 'the Beard' Ioppolo
Web Guy
Adrian is a web support and technical SEO sorcerer. He has recovered and upgraded many small businesses’ websites, freeing them from malware and hackers and ultimately helping them win more business. Worry not. You’re in good hands.
Paul 'Pops' Ioppolo
Technician
Paul is an IT troubleshooter who can do it all — a genuine ace of all trades. Building servers, debugging, and implementing IT strategies for business growth are his bread and butter, but no project is too big (or too small) for this digital wizard. He loves a good challenge.
Slow websites affect user experience.
A website’s user experience plays a vital role in user engagement and satisfaction. A slow website can significantly impact user experience, resulting in decreased user engagement, longer page load times and higher bounce rates. One sure fire way of ruining your SEO efforts, is to have a high bounce rate.
Increased bounce rate
Page speed is one of the key factors that contributes to user experience. If a user visits a website with slow loading times, they are likely to leave without taking any action, resulting in an increased bounce rate. The longer it takes for a page to load, the more likely it is for users to become frustrated and abandon the site altogether.
User engagement
This can have far-reaching consequences on user experience as well as overall website performance. Users have come to expect websites to perform quickly, with pages taking no more than 2 seconds to load before they start to feel impatient. With slowing loading speeds comes fewer visitors and less user engagement; thus reducing user satisfaction levels across all devices used by visitors.
Mobile website users
It’s even more important for mobile users who often face slower internet connections compared to desktop users when accessing website. Mobile pages need to be optimised so that they can be displayed faster on smartphones and tablets, otherwise this will lead to an even worse user experience than those encountered on desktop computers.
Losing potential clients
If the loading process of a webpage becomes too slow or unresponsive due to insufficient website hosting capacity or other technical issues, it may cause frustration among users who may decide not return in the future – leading them away from achieving their purpose when visiting your site. This creates yet another problem – creating a negative perception of your business or service offering amoung potential customers which could have been avoided by having a fast-loading page in the first place
Slow websites with search engines
The speed of web pages is becoming increasingly important when it comes to achieving higher rankings in search engine result pages (SERPs). Not only does a webpage’s loading time affect the user experience, but it can also have an impact on website performance as well.
Web performance tools & techniques
Improving page loading times can involve a variety of tools and techniques, including a proper HTML headings structure, image optimisation, minifying code, caching web resources and reducing redirects – all of which play an important role in improving the overall user experience whilst also improving SERP rankings. Additionally, businesses should invest in better web hosting solutions from local providers who can provide a high level of support; thus further aiding website responsiveness and ultimately improving user satisfaction levels.
Search engine optimisation training (SEO).
We know how challenging success on the web can be, which is why we take our job very seriously by helping setup our clients so they can do their own SEO. We are not an overpriced SEO agency, not Digital Marketing, nor are we a marketing agency of any sort, as these sort of services are out of reach of the budget of most small businesses. We exist to help our clients help themselves. Our client onboarding program will help our clients develop an effective site architecture and tick all the technical SEO boxes, by equipping them with the proper tools and resources needed in order to ace their own digital efforts. We offer coaching to help with your own SEO campaign efforts, so you see SEO results as we help you with your SEO strategy & SEO process. All to empower you to increase your own website rankings.
Website performance optimisation.
Optimising your website is an essential part of operating a successful business. By taking the time to make sure your website is accessible and user-friendly, you can ensure that potential customers are able to easily access what they need on your site. Additionally, with the proper optimisation techniques in place, search engines are more likely to rank your content higher which will increase visibility and in turn boost your sales. Improvements in loading speed achieved through optimisation will increase customer satisfaction as they navigate your site more quickly.
Website design optimisation.
Optimising the layout of your website can offer huge benefits to the success of your business. An optimised design can create a more engaging user experience, allowing visitors to find the information they need with greater ease in Google search. It also helps frame content in an organised and aesthetically pleasing way, reducing clutter and making it more attractive to potential customers.
We're a small business and we protect small businesses
"Perth IT Care literally saved our business"
Ready for your website to do what it's supposed to?
Getting your website to perform quickly is something that can't just be overlooked. Customers have never had as many alternative options as they do these days, so it never been so important to have a website that does what it should, quickly.
"I filled out their contact form (made a distress call) and in no time Adrian was on the phone helping me out."
Marcus Browne
Owner, Mishack
Frequently asked questions.
Still have questions?
What is web optismisation?
Web Optimisation is a highly beneficial process that allows us to improve website performance and visibility through careful analysis. We identify any structural issues within the website which can be hindering the presence of desired search terms, before employing a number of different techniques to resolve these issues.
Do I need to optimise my website?
If you want potential customers or clients to take notice of your business, having an optimised website is absolutely essential. Optimising your website with SEO techniques ensures that search engines like Google will be able to easily find your content and rank it higher on the list of search results. Site optimisation increases the chances of people landing on your page whether they are looking for a specific service or product that you can provide, or if they are performing research into their buying decision. Ultimately, this leads to more website traffic and an increased chance of making a sale which is why creating an optimised site should be a priority for every business owner.
What do you base your analysis on?
When conducting a technical SEO analysis of a website, it is essential to understand what Google considers best practices. With constantly changing algorithms and an ever-evolving online landscape, staying abreast of these changes is crucial in helping ensure optimal website performance.
Case studies.
Blogs for website security, health and wellbeing.
One byte at a time.
Falling from grace: the devastating effects of website hacking on Google rankings
It is dishearteningly common to come across small business owners who have either fallen victim.
9 ways Wordpress websites can be hacked and how to prevent them
As a business owner you are likely aware of the potential security risks of running a WordPress site.
A better website will create more leads
Having a website is essential for any business to stay competitive in the modern market place.
When it comes to optimising your online presence, a Perth-based SEO company is your partner of choice. Their expertise spans high-quality keyword research and a profound understanding of your business. This understanding forms the bedrock for crafting effective, long-term SEO strategies. Whether it's on-page SEO or off-page efforts, a reputable marketing agency in Perth ensures that your digital presence thrives, driving sustainable growth for your business. Boost local online visibility and drive traffic to your website with the expertise of a local Perth SEO team. Our SEO services, led by experienced SEO experts, incorporate strategic Google Ads campaigns to enhance your online presence and attract targeted traffic.