how to build customer loyalty in 2023.

a lady who has a table full of shopping bags sitting on a laptop shopping for more

Building customer loyalty and trust has always been critical for businesses, but even more so in today’s digital world. Customers are used to engaging with businesses online, making it increasingly important for companies to have a strong online presence.

create an effective website.

use an analytics/feedback tool like Hotjar.

  1. Sign up: Create an account on the Hotjar website and add your website by providing the URL.
  2. Install the Tracking Code: To start collecting data, you need to add the Hotjar tracking code to your website. The tracking code is a small piece of JavaScript that you can add to the header section of your website.
  3. Configure your Settings: Customise your Hotjar settings based on your specific requirements and preferences. You can choose what data you want to collect and how often you want to receive data updates.
  4. Collect Data: Once the tracking code is installed and the settings are configured, Hotjar starts collecting data on your website’s visitors. You can view real-time reports, heatmaps, and recordings of visitor interactions
  5. Analyze and Take Action: Use the insights obtained from the data collected to improve your website’s user experience and resolve any pain points. For example, you can use heatmaps to see how users interact with specific elements on your website, and use recordings to see how visitors navigate your website.
  6. Get Feedback: You can also use Hotjar to get direct feedback from your visitors using forms, surveys, and polls. This can help you identify areas for improvement and make informed decisions.

Watching your users experience on your website provides invaluable feedback for each and every one of your pages.

paying on an eftpos machine with a bank or credit card becuase the customer trusts the business
Customers are happy to pay for services and products when they trust the business they are buying from.

create a blog.

social media presence.

Next, establish a presence on social media. This will enable customers to follow your brand, keep up with the latest news, and interact with customer service representatives when needed. Promote customer loyalty by offering exclusive deals or discounts via social media. Also, be sure to respond promptly and politely to customer questions, complaints, or praise.

utilise email marketing.

Finally, consider building an email list of loyal customers who are interested in receiving updates from your business. Provide ways for them to sign up, such as through a pop-up window on your website or during customer checkouts. Email newsletters may include discounts, industry tips, company news and updates, customer stories, and other engaging content.


By taking these steps to build an online presence that customers can trust, businesses will be well on their way to creating loyal customer relationships. A strong online presence helps to build customer loyalty by increasing customer engagement and providing quality experiences for them. This ultimately leads to stronger customer retention rates and better overall business performance.

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