Are Web Builder Templates Bad for SEO in 2024.

seo written on wooden blocks as it is the building blocks of a good website and search engine rankings

If you’re thinking about using one of the many web builder options like Squarespace or WIX to build your website, there are a few things you should consider. These platforms often offer flashy designs and user friendly interfaces, but when it comes to SEO they leave much to be desired.

Web Builder Templates and SEO.

To achieve good search engine visibility, it’s essential to have control over key SEO components like titles, descriptions, headings structure (including the crucial H1 tag), and image alt tags. Many free builder templates fall short in this area, either because these features are not included or they cannot be edited by users.

Bloated Code and SEO Performance.

an old technology television. Technology needs to be updated to keep up

Another issue with some web building sites is that they might include outdated SEO techniques and code that may even damage your website’s performance.

Research Your Theme or Template.

If you’re looking for a website builder, don’t be swayed by flashy designs and user-friendly interfaces alone. It’s crucial to research and find a template that is well-built, or have a professional review it. A properly constructed template can significantly enhance your visibility in organic search engine results pages (SERPs).

We recommend Webflow templates, as they are fully customisable. While they might not be ideal for beginners, they can be tailored to your needs with some assistance from a professional. This approach can save you money on design work and ensure your website is technically sound.


If you decide to build your website yourself, make sure to research and select a template that is well-built for SEO. If you have questions or need help optimising your website for SEO, don’t hesitate to contact us. We would be happy to assist you.

“A rich person buys it once, a poor person buys it twice.”

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