Are Web Builder Templates Bad for SEO in 2024.
If you’re thinking about using one of the many web builder options like Squarespace or WIX to build your website, there are a few things you should consider. These platforms often offer flashy designs and user friendly interfaces, but when it comes to SEO they leave much to be desired.
Web Builder Templates and SEO.
To achieve good search engine visibility, it’s essential to have control over key SEO components like titles, descriptions, headings structure (including the crucial H1 tag), and image alt tags. Many free builder templates fall short in this area, either because these features are not included or they cannot be edited by users.
Bloated Code and SEO Performance.
Web builder templates often come with bloated code that isn’t optimized for SEO. It’s important to examine the source code of your website to ensure it’s well-organized and structured with proper HTML headings. This can provide an advantage when Google bots crawl your site. Additionally, user experience is crucial; many of these websites include unnecessary elements that can slow down loading times. Slow sites are penalised by search engines, especially since Google now prioritizes the mobile version of websites. Mobile versions can be the slowest due to limited data availability, and Google’s mobile speed test is based on 3G speeds.
Another potential issue is that some web builder sites may use outdated SEO techniques and code, which can harm your website’s performance.
Another issue with some web building sites is that they might include outdated SEO techniques and code that may even damage your website’s performance.
Research Your Theme or Template.
If you’re looking for a website builder, don’t be swayed by flashy designs and user-friendly interfaces alone. It’s crucial to research and find a template that is well-built, or have a professional review it. A properly constructed template can significantly enhance your visibility in organic search engine results pages (SERPs).
We recommend Webflow templates, as they are fully customisable. While they might not be ideal for beginners, they can be tailored to your needs with some assistance from a professional. This approach can save you money on design work and ensure your website is technically sound.
Conclusion.
If you decide to build your website yourself, make sure to research and select a template that is well-built for SEO. If you have questions or need help optimising your website for SEO, don’t hesitate to contact us. We would be happy to assist you.
“A rich person buys it once, a poor person buys it twice.”
If you need help with your website, feel free to contact us. We offer website recovery & repair services as well as various website design, optimisation and maintenance packages to get your site back to where it should be.
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