If you’re thinking about using one of the many web builder options like Squarespace or WIX to build your website, there are a few things you should consider. These platforms often offer flashy designs and user friendly interfaces, but when it comes to SEO they leave much to be desired.
web builder templates lack SEO features.
To get good search engine visibility, you need to have access to crucial components like titles and descriptions, headings structure (including the H1 heading tag which is paramount in telling a search engine what the page is about), image alt tags, and so much more. Free builder templates often don’t provide access to all of these elements either because they are not included with the template or simply cannot be edited by users.
bloated code will hamper your SEO.
Many of the markup and coding found within web builder templates aren’t optimised for SEO. It’s important to take a look at the source code of the website to ensure it is well organised and structured, with proper H Tags (HTML headings). This will give your website an advantage when Googlebots crawl your site. You should also consider user experience since these websites often have many unnecessary elements that could slow down loading times. Slow sites are penalised by search engines. Even more so now that Google almost exclusively crawls a websites mobile version. Your mobile website will be the slowest version of your website due to limited data availability, even Google’s mobile speed test is based on 3G speeds.
Another issue with some web building sites is that they might include outdated SEO techniques and code that may even damage your website’s performance.
research your theme or template.
So if you’re looking for a website builder, don’t let flashy designs and user-friendly interfaces fool you. Make sure to do your research and find a template that has been correctly built or get someone who is in the know check it. A template that has been correctly built can go a long way towards ensuring maximum visibility in organic SERPs. (search engine results pages)
We recommend Webflow templates, as they are fully customisable. They aren’t for most beginners, but can be altered to your taste with some help from a pro. This will save you money as there is no design work to be done and you will end up with a website that is built well technically.
If you’re going the DIY route with website building, make sure to do some research and find a template that has been properly built. If you have any questions or need help optimising your website for SEO, don’t hesitate to contact us. We would love to help!
“A rich person buys it once, a poor person buys it twice.”